Alice Rhodes

La double J is a brand I have only recently come across. At first I followed their Instagram and I admit, I dismissed them slightly. It was not that I didn't love their designs but it just didn't click in my head how beautiful their garments were. Flash forward a few months and I came across them again. I have to admit I'm astonished I wasn't obsessed with them from the get go! 

Recently I've found myself heading to longer dresses as I find the classy style of them much more to my taste. La Double J perfectly defines what I'm enjoying about fashion at the moment, bold and intricate floral patterns with vintage inspired silhouettes. Personally when I put on a midi or full length dress  I can't help but feel effortlessly chic, but, how I would describe La Double J is outrageously chic. They don't shy away from using clashing, vibrant colours with bold, eye-catching patterns, in fact, they embrace it. The cherry on top of the cake is all that's needed to complete a look with one of these dresses is a pair of white pumps and a handbag, an effortless outfit that will turn everybody's heads! 

Whilst hunting for some new brands to follow this evening I came across Brogger. How I would best describe their collections is a surprisingly harmonious blend of streetwear and femininity. The collections showcase a playful use of colour and print to create elegant womenswear. Of all the collections I've scrolled through the PS19 has to be my favourite due to the vibrant colour palette. Specifically, I think the addition of the yellow ruffle on the collar of the pink suit is both fun and unique. You would fail to look boring in one of their suave suits and if you haven't already headed straight to their Instagram I suggest you do so now as I can see this brand releasing many more beautiful collections in future.